Profile

Danske Bank in Denmark offers Danish and international customers a wide range of advisory services and specific banking services.

Services and customers
Danske Bank has a total of 2.2 million personal customers and a significant share of the Danish business and public and institutional enterprises sectors. Our services include: 

• deposits and loans 
• investments and asset management 
• leasing 
• shares and bonds  
• foreign exchange trading  
• mortgage finance 
• pension and insurance

Vision and mission
The vision of the Danske Bank Group is "One platform – exceptional brands", and the Group's mission is to be "the best local financial partner". The Group's business areas are free to establish their own visions and missions subordinate to the overall vision and mission. Danske Bank in Denmark has the same mission as the Group, but has its own vision, to be "Number one. Full stop". This means that we strive specifically to become the preferred bank in the Danish market – for personal as well as corporate customers.

Core values
The Danske Bank Group is based on five core values that function as joint indicators in terms of vision and mission. The five core values are:

• expertise (through high quality and professional standards)
• integrity (in business routines and as part of society)
• value creation (for customers, employees and shareholders)
• commitment (to the customer's financial situation)
• accessibility (electronically as well as physically).

All Group business areas work independently on interpreting these values. Danske Bank in Denmark shares the values of the Danske Bank Group.

In line with the Group's core values, Danske Bank wishes to continue to develop and improve its customer services. We use our core values as a guide in our efforts to become the best local financial partner, ethically as well as professionally.